Política de privacidad

AfroWema Limited Privacy Policy

Effective Date: 10th September 2025

Last Updated: 29th September 2025

At AfroWema Limited (“AfroWema”, “we”, “our”, “us”), your privacy is central to how we operate. We recognize that when you trust us with your personal information, you expect transparency, care, and responsibility in how it is handled. This Privacy Policy explains in detail how we collect, use, protect, and share your information when you interact with our website, e-commerce platform, and related services (together, the “Platform”).

By using our Platform, you acknowledge and agree to the practices described in this Privacy Policy.

1. Information We Collect

When you engage with AfroWema’s Platform, we collect different types of information to allow us to provide services effectively.

We collect personal information you provide directly such as your name, email address, phone number, billing and shipping addresses, and payment details whenever you place an order or create an account. If you choose to customize a garment or request product alterations, we collect the preferences and specifications you submit through our forms.

We also collect technical information automatically, such as your IP address, browser type, device type, operating system, and browsing behavior. This information is gathered through cookies and analytics technologies to improve the security, functionality, and experience of our website.

Finally, we collect communication records for example, when you contact us through our forms, email, or customer support, we maintain a record of that exchange.

2. Categories of Information We Collect

We may collect and process the following categories of personal information:

Contact Details: Name, email address, phone number, billing and shipping addresses.
Financial Information: Credit/debit card details, payment confirmations, and transaction records.
Account Information: Username, password, preferences, and account settings if you register.
Transaction History: Products viewed, wishlisted, ordered, returned, or exchanged.
Communications: Messages you send to us, customer service inquiries, or form submissions.
Device & Usage Data: IP address, browser type, device identifiers, network data, browsing activity on our website.
Customization Requests: Information provided for tailoring or modifying products.

3. Sources of Information

We collect personal information from:

Direct interactions: When you place orders, create an account, request product modifications, or communicate with us.
Automatic collection: Through cookies, analytics, and tracking technologies when you browse our website.
Service providers: Payment processors, shipping companies, IT support, and third-party integrations (e.g., Shopify).
Partners and collaborators: Cultural institutions, event organizers, or marketing affiliates, only with your consent.

4. How We Use Your Information

AfroWema uses your personal information solely for legitimate business purposes. This includes processing and delivering your orders, handling customization requests, and providing customer support. We also use your information to improve the design and usability of our Platform, personalize your shopping experience, and ensure smooth functionality of the website and mobile services.

If you consent, we may use your contact details to send you updates about AfroWema collections, invitations to fashion events, or promotional campaigns. You may withdraw this consent at any time.

We also use your data to comply with our legal obligations, including tax, regulatory reporting, fraud detection, and data security requirements.

AfroWema processes your personal data for the following purposes:

- Processing orders, payments, returns, and exchanges.
- Delivering customized shopping experiences, including tailoring options.
- Managing your account and preferences.
- Improving site design, performance, and functionality.
  
  Providing and Improving Services
Marketing and Advertising
- Sending promotional offers, newsletters, and event invitations (with your consent).
- Displaying personalized advertisements on our website and third-party platforms.
Security and Fraud Prevention
- Verifying identity and authenticating accounts.
- Preventing fraudulent, illegal, or malicious activity.
- Protecting the integrity of our website and user data.
Communications
- Responding to customer inquiries and support requests.
- Notifying you about order updates, policy changes, or account activity.
Legal and Compliance
- Meeting obligations under Kenya’s Data Protection Act and other applicable laws.
- Responding to lawful requests from authorities.
- Enforcing our Terms of Service and protecting AfroWema’s rights.

5. Legal Basis for Processing

In line with the Kenya Data Protection Act, 2019, and applicable international standards, we process your personal data under the following legal grounds:

Consent: For optional marketing communications and cookies.
Contractual Necessity: To fulfill orders and provide services you request.
Legal Obligation: To comply with tax, regulatory, and fraud-prevention obligations.
Legitimate Interests: To ensure the security of our website, detect fraudulent activity, and improve our business operations.

6. Sharing of Information

AfroWema does not sell or rent your personal information. However, we share data in limited circumstances:

With service providers such as payment processors, shipping companies, IT support, and analytics providers who enable us to deliver our services.
With business partners, for example, cultural institutes and collaborators, but only with your prior consent.
With legal or regulatory authorities when disclosure is required by law.
In cases of international transfers, we ensure that your data is safeguarded under contractual agreements and recognized data protection mechanisms.

7. Data Subject Rights

Under the Kenya Data Protection Act, you have specific rights with respect to your personal data. These include the right to access the personal information we hold about you, request corrections or updates, and request that your data be deleted when no longer necessary. You also have the right to object to processing in certain circumstances, withdraw consent where given, and request portability of your data in a structured, machine-readable format.

To exercise these rights, you may contact us directly using the contact details provided at the end of this Policy. We will respond to your request in accordance with legal timelines.

8. Cookies and Tracking

AfroWema uses cookies and related tracking technologies to enhance your experience. Cookies help us keep your shopping cart active, remember your preferences, and analyze how customers interact with our Platform.

We also use cookies for marketing purposes, allowing us to provide you with relevant content and promotions. You may adjust your browser settings to refuse cookies, but please note this may limit some website functionality.

9. Data Security

We take the security of your personal information seriously. AfroWema employs encryption protocols for payment processing, secure servers for data storage, and restricted access to sensitive information. Our systems are regularly reviewed and updated to prevent unauthorized access, misuse, or disclosure of personal data.

10. Data Retention

We retain your personal data only for as long as it is necessary for the purposes outlined in this Privacy Policy. This means we keep your information to complete transactions, provide services, comply with tax and regulatory requirements, and resolve disputes. After these purposes are fulfilled, your data will either be securely deleted or anonymized.

11. Children’s Privacy

AfroWema’s Platform is not directed at children under 18 years of age. We do not knowingly collect personal information from minors. If we become aware that we have inadvertently collected such data, we will take immediate steps to delete it.

12. Changes to This Privacy Policy

AfroWema may amend this Privacy Policy from time to time to reflect changes in the law, our services, or business operations. Any updates will be posted on this page, and significant changes will be communicated directly to you when required by law.