Discover
Where heritage meets sustainable luxury
Our story
“Wema” means goodness in Swahili. For me, Afrowema is a reimagining of that word. Goodness remixed, restyled, made bold. We take the forgotten and turn it into something new. Something that makes you feel good, look good, and do good. We solely utilise second-hand pieces of denim, pair it with bold kitenge prints sourced locally from small-scale traders to create our distinct denim line.
I believe in beauty that’s felt, not just seen. And in the hands behind it. That’s why we work with a small, dedicated team of artisans, many of them women, who co-create every piece. Their names matter. Their stories matter, and they are Afrowema.
Afrowema was born quietly. In 2021, I moved to Kenya, and met Tabitha, a talented tailor in Kibera who simply needed one thing: a chance. So, I passed on what I knew – a few ideas, a few metres of Kitenge, a pair of old jeans. What came out of that moment sparked a lifelong friendship and shared purpose.
Our Purpose
“Wema” means goodness in Swahili. For me, Afrowema is a reimagining of that word. Goodness remixed, restyled, made bold. We take the forgotten and turn it into something new. Something that makes you feel good, look good, and do good. We solely utilise second-hand pieces of denim, pair it with bold kitenge prints sourced locally from small-scale traders to create our distinct denim line.
I believe in beauty that’s felt, not just seen. And in the hands behind it. That’s why we work with a small, dedicated team of artisans, many of them women, who co-create every piece. Their names matter. Their stories matter, and they are Afrowema.
Afrowema was born quietly. In 2021, I moved to Kenya, and met Tabitha, a talented tailor in Kibera who simply needed one thing: a chance. So, I passed on what I knew – a few ideas, a few metres of Kitenge, a pair of old jeans. What came out of that moment sparked a lifelong friendship and shared purpose.
Meet our team
Get to know the people behind our company
Tatiana Teixeira
Founder and Creative Director
Tatiana is a passionate creator who believes in the power of fashion to transform lives. Inspi...
Pedro Campos
Co-founder & CFO
Pedro is the Co-founder and CFO of AfroWema, overseeing the financial strategy and operational su...
Tabitha Oyugi
Tailor
Tabitha is an experienced tailor at AfroWema, bringing creativity and technical skill to garment ...
Elizabeth Okelo
Tailor
Elizabeth is a skilled tailor at AfroWema, known for her precision and consistency in garment pro...
Grace Swalah
Tailor
Grace’s joyful laugh fills the AfroWema workshop as she carefully brings fabrics to life. Her ded...
Sophia Aol
Tailor
With years of experience and an exceptional eye for beauty, Sophia’s craftsmanship reflects maste...
Richard Onyango
Tailor
Richard is a tailor at AfroWema who combines craftsmanship with efficiency in garment production....
Jane Hosea
Tailor
Jane is a dedicated tailor at AfroWema, contributing her expertise to the creation of well-struct...
Sam Mwangi
Jeweller
Sam is a patient and skilled jeweler who works with reused brass, transforming discarded metal in...
Rebecca Adeli
Sustainable Fashion 4 Kids
Rebecca Adeli is a skilled crochet expert at AfroWema, known for her craftsmanship and passion fo...
Rosemary Ombeshi
Sustainable Fashion 4 Kids
Rosemary leads AfroWema’s Sustainable Fashion 4 Kids program, training the next generation to emb...
Hannah Nyangweso
Beader
Hannah, the sweet beader with a calm voice and a warm smile, creates magic with her skilled hands...
Kingsley Amponsah
Digital Commerce Manager
Manages AfroWema's online presence end-to-end, from Shopify store operations and product catalog ...